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ITxposure creates ‘A Storage Christmas Carol’ video for Pure Storage

Posted by Michel de Groot on 9-12-20 12:55

When it’s (almost) ‘the most wonderful time of the year’ we all know that beautiful things can happen… And so they did this year.

The Dutch team of our client Pure Storage came up with the great idea to create a Christmas video message for their clients and partners. ITxposure worked out the concept and storyline, seamlessly weaving in all the strong points Pure Storage has to offer. When we were working on further details and planning with the Pure Storage team, it soon became clear this video could be spread far further than the Netherlands alone.

So we casted a bilingual Australian/Dutch acting family. We styled the location nicely a bit ‘over the top’, in an unmistakable classic Christmas setting. We aligned with the local government to ensure following up all government COVID-19 measures. And we teamed up with José van Duijvenvoorde and his team of AV-professionals from Digitale Expressie to get the professional result we have today.

We’re very proud of this Christmas video! It really was a fun experience making it, and I enjoyed working with the whole team.

Michel de Groot


Initial idea: Vienna de Bruijn, Pure Storage

Agency/concept/storyline: ITxposure, Michel de Groot

Responsible at client: Marjolein Greven, Sara Levison

Styling: Hélène Maagdenberg

Actors: Tessa, Daniel, Aubrey and Edie Brix

Production, directing and editing: Digitale Expressie, José van Duijvenvoorde

Camera: Tyrell Sardjoesingh

Light: Thomas

Sound: Park Studio Amsterdam

Topics: IT marketing, internet marketing

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